build.

I build products people love to use.
Product leader. +16 years. Gaming, fintech, subscriptions.

Alena De La Cruz
Alena De La Cruz

About

I build consumer products that grow, convert, and keep people coming back.

At Spotify I led conversion, activation, and retention across a 200M+ subscriber base. Previously, I built the customer and payments experience for Glovo's marketplace, ran payments at Verse, and designed game economies at King and Wooga.

Projects

Things I've built, shipped, and figured out.